1
The beginning of the journey
Our story begins in the early 1990s when Carlo Tedesco, founder of the company, decided to open its first showroom close to the famous promenade of Naples.
We immediately realized that the strategy had to focus on creating relationships with luxury multibrands.
It was the years of Ciro Paone and his Kiton with whom Carlo had the honour to collaborate for over 20 years: from him he learned to recognize the fabrics and distinguish them and knew the art of Neapolitan tailoring.
In that period we represented among other brands like Fray, Longhi, Zanella, Caruso, Faconnable, and in the late 1990s came Pal Zileri, Nautica, Pirelli and the Ittierre Group with which we managed for 10 years Ferre’ and Husky; from them we learned how to approach a large group, caressing the world of Fashion.
The first years 2000
In 2000 he began his relationship with Brunello Cucinelli, which continues. Over the years, we have seen him build a brand on his principles that have always been the same: respect for human dignity, love for beauty and quality. And then, knowing how to dream with a long-term vision.
In 2003 another lucky meeting, Nicola Bardelle, inventor of the Jacob Cohen Sartorial Denim, which we represented for 15 years. "Go to Bed With a Dream and Wake up With a Purpose" was his motto and Carlo Tedesco married him fully, seizing his visionary and creative point.
In those years we also represented Jeckerson, Montecore, Maliparmi, Tombolini, Borrelli Denim, Villebrequin, just to name a few.
2
3
The last decade
In the last decade then, came the great Saucony phenomenon with which Tedesco Showroom entered the world of sneakers from the main door, with an unprecedented success that brought with it other great Brands: Incotex Blue Division, Aspesi,Blugirl, Re-Hamarinesh, Boglioli and Antonelli with which we are building an important path, in which "daily" becomes chic.
The Showroom today
During our more than 30 years of activity the showroom never stopped expanding, moving to via Tasso where over time we opened three locations and stayed 20 years.
In 2022 with the entrance of Alexander, the second generation and strong of our design, we moved to Agnano, where in time complicit the great spaces and the ease of being reached, a polo of showroom was created.
In the new headquarters of 1000mq, we could give space to our concept of hospitality with parking spaces, services, bars and the possibility to digitize the company with new technologies.
What he always led Carlo TedescoAnd now Alessandro Tedesco, In addition to the passion for beauty and quality, it is the constant commitment to innovate, using all the technologies available to improve the processes of sales and analysis; hence the project, in the process of realization, of a virtual showroom that allows a reconnection between customers and companies, and an immersive and engaging shopping experience.
A goal, to be able to seize change succeeding in changing skin, just like chameleons.
4
